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Why is the name of the smallest coffee in Starbucks tall?

Why is the name of the smallest coffee in Starbucks tall? 1

Have you ever wondered why Starbucks’s coffee sizes are short-tall-grande-venti, from small to large, respectively?

This is the marketing strategy of Starbucks.

I’m going to take the smallest stature so that you don’t feel bad, they put it as bigger, bigger, biggest, whopping, omg.

So you don’t fall to the guy who ordered a glass of tap water at the table where everyone wants caramel latte, moka, makiyato.

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